The company used Code Crafted to score and prioritize leads to efficiently allocate its sales and marketing resources
Problem
The company wanted to optimize marketing and sales resources by prioritizing the leads to target
7X improvement in conversions
Solution
Trained and deployed a Code Crafted lead scoring model that helps the company determine the top leads to target
trained on ~10M leads
Results
Lead scoring helped the company optimize its sales & marketing resources and achieve higher growth
handled 2Bn+ events