The company used Code Crafted's traffic forecasting model to find the optimal distribution of the marketing budget across different media channels
Problem
The company needed help optimizing for maximum footfall in their retail stores for a fixed marketing budget
96% accuracy in traffic predictions
Solution
Code Crafted provided a traffic forecasting model and an optimization tool to optimize the distribution of the marketing budget across different media channels
forecasts up to 13 weeks in advance
Results
Accurate traffic predictions and efficient allocation of marketing spends
15% increase in footfall